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Endurance- It’s one of the key virtues of life. It’s important in the success of athletes, career men and women, business people, educators – practically every phase of life understands the importance of endurance. It’s facing the trials of any situation but persisting to move forward. It’s refusing to give up, no matter what the circumstances may be, in order to accomplish the desired end. It is the motivation that keeps a person persevering until the goal is reached. It’s the glory of reaching the goal. It’s the focus on capturing the prize. In other words, the desired end is greater than the pain of the moment.
Success in business is not over night but over time. One of the challenges we are facing at this point in time is seeing young people that want to start a business now and start riding an SUV in a few months.
In many lists of heroic traits an entrepreneur is supposed to have, no one includes endurance. Yet in my experience, the most common reason start-ups end is not because they run out of cash but because the entrepreneur runs out of power to endure. Endurance is one of the attributes of great men – Microsoft for 32 years under Bill Gates, Apple for 35 off-and-on years under Steve Jobs, Oracle for 34 years under Larry Ellison, Amazon for 17 years under Jeff Bezos, Google for 15 years with Larry Page and Sergey Brin, now Facebook for 7 years under Mark Zuckerberg. We rightfully celebrate these entrepreneurs as geniuses but I feel sure that what they value most about themselves by now is their endurance. Compared to the many talents with which they were born, endurance is the only trait these entrepreneurs have had to earn. “I can’t go on like this,” they tell themselves each year. “I’ll go on.”
All these great entrepreneurs we are celebrating now have great challenges. They have the option to quit but they choose to move on. They choose to endure and today they are reaping the rewards. If you must go far in business and life, endurance is very important, it will help you to overcome every challenge you will face on your way to success.
